Fatima Fertilizer’s groundbreaking loyalty program, Sarsabz Royals, has achieved remarkable success at the prestigious ANA B2B Awards. This year, it earned a silver accolade for Best Customer Experience at the ANA B2B Awards Gala in Naples, Florida, USA.
The award recognizes Sarsabz Royals’ five-year journey in the fertilizer industry, highlighting its innovative point-based dealer loyalty program. This initiative underscores Fatima Fertilizer’s commitment to nurturing stronger relationships with its business associates, setting the company apart in the market.
Rabel Sadozai, Director of Sales and Marketing at Fatima Fertilizer, expressed pride in the achievement, emphasizing the company’s dedication to excellence and innovation in trade marketing. He credited the win to the loyalty of their esteemed business associates, underscoring their pivotal role in the program’s success.
The ANA B2B Awards celebrate the most impactful and innovative B2B marketing campaigns across various industries, recognizing organizations that redefine industry standards through creativity and vision.