Big-name multinational corporations are gearing up for a massive advertising blitz surrounding the highly-anticipated India-Pakistan cricket clash scheduled for June 9th in New York. With a keen eye on the significant purchasing power of the South Asian diaspora, these companies are poised to rake in substantial revenues.
The showdown is slated to unfold at the Nassau County International Cricket Stadium, forming part of the inaugural ICC Men’s T20 World Cup staged in the United States. Ad spots for this marquee event are commanding a hefty price tag of over Rs. 1 million ($4,800) per second, indicative of the immense demand and potential to reach a vast audience.
Major players like Emirates Group, Saudi Aramco, and Coca-Cola have wasted no time in securing prime advertising slots. The game’s scheduling has been strategically orchestrated to maximize viewership across South Asia, with the India-Pakistan clash slated to kick off at 10:30 am in New York. This timing aligns perfectly with evening hours in both Pakistan and India, ensuring a captive audience during peak viewing periods.
The substantial investments pouring in from global giants underscore not just the significance of this match as a major sporting spectacle but also its role as a golden opportunity for advertisers to engage with millions of fervent cricket enthusiasts worldwide.