Careem Launches Flexi Rides in Karachi, Customers can Choose their Own Price

Careem, the trailblazer in ride-hailing across Pakistan, continues to innovate with its latest offering: the Flexi Ride. Recently introduced in Karachi, following its successful debut in Islamabad/Rawalpindi, Lahore, Faisalabad, and Multan, Flexi Ride revolutionizes the way customers and Captains interact, empowering them to negotiate and set their own fares. Flexi Ride presents four distinct categories:…

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Unilever’s Groundbreaking CTV Campaign Debuts in Pakistan

Unilever has made history in Pakistan by pioneering the country’s inaugural Connected TV (CTV) campaign, showcasing its popular hair care products such as TRESemmé, Dove, Lifebuoy Shampoo, and Sunsilk. This innovative initiative harnesses CTV, a rapidly growing advertising medium globally, to access a broader audience. With the rising prevalence of smart TVs, CTV advertising is…

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Unity Foods’ “Ba Ikhtiyar Kissan” Program: Empowering Pakistani Farmers for a Brighter Future

Unity Foods, a leading player in Pakistan’s agro-based commodities sector, has launched the transformative “Ba Ikhtiyar Kissan” Program through its subsidiary, Unity Plantations. This pioneering initiative is designed to empower farmers across the country by imparting advanced technical skills in modern agriculture, providing high-quality seeds and fertilizers, and fostering sustainable farming practices. Under the program,…

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Evee: Top Selling Electric Scooter Brand of Pakistan Let’s pave the Future Together

Introducing Evee: Pioneering Sustainable Urban Mobility in Pakistan Evee stands at the forefront of Pakistan’s electric scooter market, driven by a vision to revolutionize urban mobility with eco-friendly solutions. From its inception, Evee has been committed to reducing carbon footprints while offering efficient alternatives to conventional vehicles. Our Product Range Evee offers a diverse lineup…

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Meezan Bank Wins ‘Employer of the Year’ Gold Award in Large National Companies Category

Meezan Bank Limited has been honored with the ‘Employer of the Year’ gold award in the ‘Large National Companies’ category by the Employers’ Federation of Pakistan (EFP), a leading employer organization in the country. This distinguished accolade was presented at the 10th Employer of the Year Awards ceremony, held at the Hotel Marriott in Karachi….

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Internet Services Reportedly Facing Disruption Across Pakistan, Is it Shark Again?

Today, Pakistan experienced extensive internet disruptions, with many cities and regions reporting complete shutdowns and significantly reduced speeds. The precise cause of these widespread outages affecting multiple internet service providers (ISPs) remains unclear at this time. Authorities are investigating the issue, with preliminary reports suggesting the problem may be linked to international traffic issues rather…

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UPaisa Integrated into Bookme to Enhance the Ticket Purchasing Experience

UPaisa, a leading digital financial service platform, has entered into a strategic partnership with Bookme, Pakistan’s top online ticketing service, to integrate its payment API into the Bookme app. This collaboration aims to enhance the payment experience for customers booking tickets for movies, buses, events, and more by providing a seamless and secure transaction process….

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Mustehk Pakistan Calls for Urgent Government Action Against Illicit Trade to Achieve Tac Goals

Fawad Khan, spokesperson for Mustehkam Pakistan, has called for urgent and decisive measures from the government to combat illegal trade, which he argues is crucial for increasing revenue and alleviating the tax burden on ordinary citizens. Despite the recent budget announcement, illegal items continue to flood the market, raising concerns about their detrimental impact on…

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