In a significant announcement today, Procter & Gamble (P&G) Pakistan revealed the appointment of Ovais Yousuf as its Chief Executive Officer, effective June 1, 2024. With an illustrious career spanning close to 16 years within P&G, Ovais brings a wealth of experience and expertise to his new role, having served in various leadership positions across Asia, the Middle East, Europe, and Africa.
Notably, Ovais most recently held the position of Commercial Leader, based in Karachi, where he played a pivotal role in the successful launch of the Baby & Fem Care Startup Project and Fabric Care in Pakistan. His strategic acumen and dynamic leadership have been instrumental in driving growth and innovation within the organization.
Expressing his enthusiasm for his new role, Ovais stated, “I’m excited to lead P&G’s business in Pakistan. We have grown manifold in the last three decades, with brands that millions rely on daily. I also want to express my gratitude to Adil for his outstanding leadership over the past three years. The strategic changes he’s implemented in terms of our direction, structure, and organization have positioned the company exceptionally well for continued success.”
Ovais Yousuf steps into the shoes of Adil Farhat, P&G Pakistan’s former CEO, who has been instrumental in steering the company to new heights during his tenure. Adil Farhat will continue his journey with P&G and take on the role of Senior Vice President and CEO for Saudi Arabia, relocating to Jeddah.
With Ovais Yousuf at the helm, P&G Pakistan looks forward to a future marked by innovation, growth, and continued excellence in serving consumers across the country.