During a recent meeting chaired by Mohammad Ali Randhawa, Chairman of the Capital Development Authority (CDA), a decision was reached to revolutionize Islamabad’s advertising landscape with the introduction of digital advertising boards similar to those seen in Times Square, New York. This initiative marks a significant step forward in updating the city’s advertising practices, shifting away from traditional billboards and posters towards more dynamic and engaging digital displays.
Senior officials from the CDA and relevant departments convened to finalize the 2024 advertising policy. Chairman Randhawa underscored the urgency of implementing this new policy swiftly. The plan involves strategically situating digital boards along major highways, avenues, commercial centers, and bus stops across the city. This strategic placement aims not only to enhance Islamabad’s visual appeal but also to align its advertising standards with global norms.
The CDA’s statement highlighted the anticipated benefits of digital advertising, emphasizing its efficiency and ability to captivate audiences in ways traditional methods cannot. Beyond aesthetics, the transition is part of a broader effort to modernize Islamabad’s infrastructure, offering advertisers a more interactive platform while ensuring orderly management of advertising spaces.
Chairman Randhawa emphasized collaboration among departments to facilitate a seamless rollout of the new policy. The introduction of digital boards is expected to generate additional revenue for the city and provide businesses with a modern, effective means to connect with their target demographics.
Overall, this initiative represents a forward-looking approach by the CDA to enhance Islamabad’s urban landscape and bring its advertising practices in line with contemporary global standards.