foodpanda has recently expanded its offerings on the pandamart platform with the introduction of an extended range of groceries under its private label, bright. This new line includes over 200 products categorized into three sub-brands: brightfarms for fresh produce, brightyums for pantry staples and ready-to-eat meals, snacks, and beverages, and brightspots for household essentials. Available exclusively on pandamart across Pakistan, these products aim to meet the growing demand for high-quality yet affordable groceries.
The bright brand builds upon the success of foodpanda’s earlier house brand, brightfields, which debuted in 2021 with a selection of essential pantry items and has since expanded to include a broader assortment, spanning from fresh fruits to cleaning supplies. The expansion underscores foodpanda’s commitment to delivering premium products sourced directly from suppliers, ensuring stringent quality standards and competitive pricing through efficient procurement processes.
Syed Taha Magrabi, Director Q-Commerce at foodpanda Pakistan, emphasized that the launch of bright reflects their dedication to offering customers value and convenience through superior products delivered straight to their homes. With full oversight of the manufacturing process and rigorous quality controls, foodpanda aims to establish pandamart as the preferred platform for online grocery shopping in Pakistan.
This initiative aligns with foodpanda’s broader strategy to lead the quick-commerce (q-commerce) revolution across Asia, leveraging technology and operational excellence to provide a seamless shopping experience. Operating in over 400 cities across 11 markets in Asia, foodpanda, a subsidiary of Delivery Hero, continues to expand its footprint by enhancing its range of offerings beyond food delivery to include a variety of consumer goods.
For more information about foodpanda and its services, visit www.foodpanda.com.