easypaisa reaffirms its commitment to delivering seamless digital financial services to all Pakistanis with the introduction of “easycash” — a groundbreaking digital service offering instant, hassle-free access to loans.
Through “easycash,” easypaisa customers can obtain loans up to PKR 15,000 without the need for documentation. The process is streamlined: users simply log into their easypaisa accounts, select the easycash loan menu, and specify the desired amount. Upon confirmation, the loan amount is instantly credited, with notifications sent via the easypaisa app and SMS. This service also allows users to manage repayments flexibly, viewing outstanding amounts, service fees, and due dates directly from the easycash menu.
Muhammad Khurram Waraich, Head of Digital Lending & Data Science at TMB/easypaisa, emphasized that “easycash” simplifies access to formal credit, leveraging easypaisa’s in-house credit scoring model based on account activity and credit history. This innovative approach aims to eliminate traditional barriers associated with loan applications, making formal credit more accessible to meet short-term financial needs.
easypaisa, Pakistan’s premier digital financial services platform, serves over 40 million registered mobile accounts. Its customer-centric strategy and technological advancements in digital finance underscore its role as a leader in Pakistan’s financial inclusion efforts. By introducing tailored solutions like “easycash,” easypaisa continues to pioneer the transformation of Pakistan’s economy into a more inclusive and digitally empowered society.