Maliha Farooq Ismail Becomes Pakistan ‘s 1st NMSBA CERTIFIED Neuromarketer

In a dynamic world where traditional marketing approaches often fall short, Maliha Farooq Ismail emerges as a trailblazer, wielding the potent tool of neuromarketing to decode consumer behavior and transform marketing strategies. Recently achieving the prestigious certification from the Neuromarketing Science & Business Association (NMSBA), Maliha stands as the pioneer in her country, Pakistan, to…

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400 KW Solar Power System Opens at Punjab University

Punjab University’s Center of Excellence in Molecular Biology (CEMB) reached a significant milestone over the weekend with the inauguration of a state-of-the-art 400-kW solar system. Spearheaded by Vice-Chancellor Prof. Dr. Khalid Mahmood, the ceremony drew attention from key figures within academia and the scientific community. Among the notable attendees were CEMB Director Dr. Moazur Rahman,…

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Digitt+ and Bookme to Manage More Than 2 Million Customers Through Open API Solutions

In a strategic move set to redefine the digital payment landscape in Pakistan, Digitt+, an innovative electronic money institution, has announced an exciting partnership with Bookme.pk, the country’s largest digital ticketing platform. This collaboration aims to transform Bookme’s closed-loop ticketing system into an open mobile wallet by leveraging Digitt+’s cutting-edge open API platform. With over…

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