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Maliha Farooq Ismail Becomes Pakistan ‘s 1st NMSBA CERTIFIED Neuromarketer

In a dynamic world where traditional marketing approaches often fall short, Maliha Farooq Ismail emerges as a trailblazer, wielding the potent tool of neuromarketing to decode consumer behavior and transform marketing strategies. Recently achieving the prestigious certification from the Neuromarketing Science & Business Association (NMSBA), Maliha stands as the pioneer in her country, Pakistan, to…

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Pakistan’s Youngest Vlogger ‘Muhammad Shiraz’ Back with New Vlog After 16 Days

Muhammad Shiraz, the prodigious vlogger from Pakistan, has recently made a triumphant return to the YouTube scene following a 16-day hiatus. Renowned for his captivating content and youthful charm, Shiraz’s comeback has been met with immense excitement from his dedicated fan base. The young content creator, who has garnered a substantial following at his tender…

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Students to be Given Paid Internships in 44 Jails

In a progressive move aimed at enriching both educational experiences and societal rehabilitation efforts, the Punjab Home Department has unveiled an innovative internship program tailored for students pursuing studies in psychology, criminology, and law. This pioneering initiative is set to unfold across 44 correctional facilities scattered throughout the province. The primary objective of this internship…

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Ovais Yousuf Appointed CEO of P&G Pakistan

In a significant announcement today, Procter & Gamble (P&G) Pakistan revealed the appointment of Ovais Yousuf as its Chief Executive Officer, effective June 1, 2024. With an illustrious career spanning close to 16 years within P&G, Ovais brings a wealth of experience and expertise to his new role, having served in various leadership positions across…

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400 KW Solar Power System Opens at Punjab University

Punjab University’s Center of Excellence in Molecular Biology (CEMB) reached a significant milestone over the weekend with the inauguration of a state-of-the-art 400-kW solar system. Spearheaded by Vice-Chancellor Prof. Dr. Khalid Mahmood, the ceremony drew attention from key figures within academia and the scientific community. Among the notable attendees were CEMB Director Dr. Moazur Rahman,…

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Digitt+ and Bookme to Manage More Than 2 Million Customers Through Open API Solutions

In a strategic move set to redefine the digital payment landscape in Pakistan, Digitt+, an innovative electronic money institution, has announced an exciting partnership with Bookme.pk, the country’s largest digital ticketing platform. This collaboration aims to transform Bookme’s closed-loop ticketing system into an open mobile wallet by leveraging Digitt+’s cutting-edge open API platform. With over…

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