Unity Foods, a leading player in Pakistan’s agro-based commodities sector, has launched the transformative “Ba Ikhtiyar Kissan” Program through its subsidiary, Unity Plantations. This pioneering initiative is designed to empower farmers across the country by imparting advanced technical skills in modern agriculture, providing high-quality seeds and fertilizers, and fostering sustainable farming practices.
Under the program, nearly 500 farmers associated with Unity Plantations have already benefited. They receive ongoing technical training, gaining expertise in cutting-edge farming techniques, crop management, weather analysis, and disease prevention. This comprehensive support aims to maximize crop yields, enhance financial independence, and promote sustainable livelihoods among rural communities.
A key innovation of the Ba Ikhtiyar Kissan Program is its direct procurement model. By bypassing traditional intermediaries, Unity Plantations purchases produce directly from farmers at fair market prices and provides immediate cash payments. This approach has significantly boosted farmers’ profit margins, enabling them to reinvest in their farms, educate their families, and improve their overall quality of life.
Farrukh Amin, CEO of Unity Foods, emphasizes the program’s commitment to revolutionizing Pakistan’s agricultural sector. He views it not just as an initiative but as a pivotal step towards achieving enhanced food security and fostering sustainable development nationwide. The program aligns with Unity Foods’ broader mission to establish a robust farm-to-fork food supply chain, ensuring reliable access to quality food products for all Pakistanis.
Through the Ba Ikhtiyar Kissan Program, Unity Foods is not only strengthening the agricultural backbone of Pakistan but also nurturing a community built on trust, collaboration, and shared prosperity. It signifies their dedication to creating a sustainable and prosperous future for current and future generations, rooted in the principles of innovation, empowerment, and inclusive growth.