The UEFA European Football Championship 2024 (UEFA EURO 2024™) concluded with a captivating closing ceremony in Berlin on July 14th, showcasing vivo V30 as the official smartphone and partner of the tournament. Over the past month, football enthusiasts were treated to thrilling matches culminating in Spain’s 2-1 victory over England.
vivo elevated the UEFA EURO 2024™ experience by commemorating the diverse WOW moments that united fans worldwide. Utilizing cutting-edge technology, vivo celebrated the essence of sportsmanship and inclusivity through its advanced imaging capabilities. The vivo V30 enabled fans to capture studio-level portrait photography, preserving the excitement of the game and immortalizing key moments with clarity and detail. From spectacular goals to the raw emotions etched on players’ faces, vivo ensured every WOW moment was vividly documented.
Moreover, vivo’s engagement extended beyond photography. The brand sponsored the ‘Player of the Match Award,’ recognizing outstanding performances from seasoned players and rising stars alike. These awards not only honored athletic prowess but also celebrated passion, teamwork, and the emotional intensity that define football, creating enduring memories for players and fans.
Emphasizing its user-centric approach, vivo empowered fans to capture their own WOW moments using UEFA EURO 2024™ themed filters. This initiative sparked creativity across social media platforms, showcasing the fervor and dedication of the football community. Additionally, vivo collaborated with Goal.com on the documentary “Passion Beyond The Match,” which highlighted the global unity fostered by football. The documentary featured poignant interviews and striking portrait photography captured by the vivo X100 series, encapsulating fans’ unwavering support and love for the game.
In a groundbreaking move towards inclusivity, vivo provided Audio-Descriptive Commentary (ADC) via the UEFA EURO Official app, enabling visually impaired individuals worldwide to experience real-time match commentary. This initiative underscored vivo’s commitment to digital inclusion and supporting diverse communities, ensuring that everyone could enjoy the tournament’s excitement.
As UEFA EURO 2024™ drew to a close, vivo’s legacy as a technological innovator dedicated to enhancing human experiences remained evident. Looking ahead, vivo reaffirmed its mission to unite communities through technology and the universal language of sports, delivering “The Joy of Humanity” to global audiences.